whole foods: 365 wise
Whole Foods needed a product wide re-imagining of their store brand: 365 Everyday Value. We wanted to not only improve the aesthetics and help the product stand out on the shelf, but also address the needs and desires of even the most novice health conscious and budget conscious Whole Foods shopper. 365 Wise takes pride in helping their customers make healthy choices, everyday. The packaging choices were designed to educate people about the nutritious qualities of food and about the seasonality of those products because eating healthy and in-line with nature leads to maximum nutrition and a well-balanced diet. Additionally, the Master Chef tips helps customers use products successfully — even in a pinch! Project Scope: - Logo Design - Packaging & System Design - Copy Writing - Product Rendering