I believe that research and investigation leads to authentic and meaningful messaging in which each piece deserves its own flow, balance, and character.
tecnu combo pack
In the wake of the 1960’s nuclear crisis, a formula was developed to wash radioactive fallout dust off the skin. However, they discovered that this formula was also effective at removing the irritating plant oils from poisonous ivy, oak, or sumac as well as skunk spray. In later years TecNu was born, dedicated to making useful commodity goods for the general outdoors-man or outdoor worker. In addition to the Original formula, Calagel joined the line-up in case the oils were not removed fast enough and some itch relief would be required. In this packaging re-design we took the Original + Calagel Combo pack from a generic commodity item to one that exuded the high tech utilitarian aspects that any outdoors-man seeks for their camping or outdoor emergency kits.
Sleek brushed steel finishes coupled with bright attention grabbing orange and the practicality of cardboard would inform any consumer that this bold product is for the tech/tool savvy and adventurous. Bold slab-serif typographic treatments and a generous use of icons allow the viewer to quickly identify the uses for this product and once the handler opens the magnetic flap of the box, the interior display provides a pleasing sharp contrast to the exterior. Displayed are the Original + Calagel formulas as well as a drawstring travel bag made of waterproof tent material so you can take your One-Two Punch against itchy rashes on the go!